Why exhibit?

The 17th edition of the Cheese and Dairy Products Show will take place in Paris, from 27th to 2nd March 2022. As a major professional event, it has built a solid international reputation as the sector's leading show!

 

Our core objective is to champion high-quality cheeses and dairy products, as well as those who make them. 

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6 good reasons to exhibit to the Cheese and Dairy Products Show

#1 - Participate in the world's only specialist show in its field

  • This show has been created in 1991 by the renowned cheesemonger, Alain Dubois
  • An event in full growth (2010/2020 figures) : 
    +81% of exhibitors 
    +50% of professional visitors
    +71% of international buyers

#2 – Develop trade meetings with 8,500 buyers from all around the world

  • 92% of visitors are satisfied with their visit
  • 21% of visitors are international 
  • 90% of project owners materialize their project on the show

#3 - Boost your sales

  • 83% of visitors who came in 2020 would like to come back in 2022
  • 93% of exhibitors met the visitors they expected
  • 66% of cheesemongers believe the show is important for their activity 

#4 - Launch or test new products

  • 63% of visitors are looking for new products
  • More than 115 new products exhibited
  • 4th edition of the "Coups de Coeur Competition"

#5 - Enjoy outstanding coverage in both sector and consumer media

  • 157 journalists and bloggers visited the show in 2020
  • More than 300 articles in the press 
  • The majority of the articles talk about exhibitors and their products
  • A significant digital strategy

#6 - Benefit from a magical destination : Paris

  • A city where gastronomy takes pride of place through all the retailers, restaurants, markets...
  • A city with the world's biggest fresh produce market: Rungis!
  • A place very easy to get to

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