A sharp campaign!
According to Alain Dubois, chairman and founder of the show, "it is very important to keep the values that make our DNA untouched." This new campaign reflects perfectly our will to highlight quality cheese and dairy… while refering to the "craftsman-artist" work of cheesemongers."
By gathering in one picture the 3 elements -Paris, Cheese, Know-how- the Cheese and Dairy Products Show established itself as the sector's leading show .
